Profile Photo
- Use a clear, well-lit headshot with a neutral background
- Dress professionally as appropriate for your service type
- Smile naturally to appear approachable and trustworthy
- Avoid group photos, filters, or distracting elements
- Update your photo periodically to keep it current
Compelling Bio
- Start with a concise summary of your experience and specialties
- Highlight specific skills relevant to your service category
- Share your unique approach or philosophy to service delivery
- Include relevant certifications, training, or education
- Use natural, conversational language rather than jargon
- Proofread carefully to eliminate spelling and grammar errors
Service Descriptions
- Be specific about exactly what services you offer
- List any specialized equipment or methods you use
- Clearly define your service area and availability
- Mention experience with specific demographics (families, seniors, etc.)
- Describe your process from booking to completion
Setting the Right Rates
- Research competitive rates in your area and service category
- Consider tiered pricing for different levels of service
- Clearly communicate what is included in your base rate
- Be transparent about any additional fees or expenses
- Offer package deals for recurring service bookings
- Adjust your rates based on demand and season when appropriate